Well it's applied schizophrenia my son. Pity the human race don't have an equal penchant for replicating other mental disorders and making it box office. Like...psychosis, Asbhergers , terrets, paranoia.....

Or the nutter on the bus....
"Guess what I've got in this tin of ham ? Eh

POEMS !!! That's right !!! And no-one gets off till it's eaten !!! Do you like
sponge ? I do I'm not allowed anything sharp !!!! Everybody off !! Everybody off !!!"